Monday, April 8, 2013

TRE; A Higher Standard than BBB

I was reading in Colossians recently and ran across Colossians 3:23 “Servants, do what you’re told by your earthly masters. And don’t just do the minimum that will get you by. Do your best. Work from the heart for your real Master, for God, confident that you’ll get paid in full when you come into your inheritance. Keep in mind always that the ultimate Master you’re serving is Christ. The sullen servant who does shoddy work will be held responsible. Being a follower of Jesus doesn’t cover up bad work.” -MSG.

Most of us have ethical and service standards that we adhere to within our industries like with my insurance agency we belong to the Independent Insurance Agents and have the Trusted Choice seal as well we are an “accredited” members of the Better Business Bureau, whatever that means, however, it is my contention that we as Christ followers and as members of TRE work to a higher standard. Just like what Paul was writing about in Colossians we serve Christ in all that we do including our work and our work should reflect this. Whether we are digging a ditch or managing 100 employees we should work with Joy and to the best of our abilities every time.

As TRE continues to grow I become more and more focused on our strategy for reaching new clients for our members. I have identified to three market areas and we will take slightly different approaches to reach these three markets but each of these consumer markets certainly can and will understand the power of what it means for us to work to a “higher standard”. It is up to all of us to ALWAYS strive to that higher standard and when we do “they” will know that we are followers of Christ and the impact will go far beyond the success of our companies.

I am not going to get into specifics of my strategies in this post, however, here are the three consumer market areas that we are honing in on to reach: The TRE Members, each of our local church attendees, the general public. I will begin laying out the strategy to reach each market over the next couple of weeks.

If you are not yet signed up for the Chick-Fil-A Leadercast, do it today. It is fast approaching and it is going to be AWESOME!

Serving Christian Businesses, Glorifying Christ!

Jeff Baugus
The Ripple Effects